Nectar's AI agent automates influencer outreach for brands
nectar launches ai agent to automate creator discovery and outreach for brands, helping them manage partnerships and track results. this could change how brands work with creators.
nectar, founded by sisters misbah and farah uraizee, has launched its creator agent to automate influencer marketing tasks. the agent searches over 300 million creator profiles, analyzes videos, and checks brand safety. it drafts and sends messages, creates custom landing pages, and manages contracts. nectar's ai agent aims to help brands manage relationships with hundreds or thousands of creators. the company raised $30 million in series a funding in may, led by menlo ventures and its anthology fund.