Instagram wants AI everywhere — but admits detecting it is nearly impossible
adam mosseri says instagram will label ai content but refuses to filter it out, risking user trust as detection becomes harder.
instagram head adam mosseri stated the platform will not filter ai content, arguing that users who dislike it should be able to curate their feeds to avoid it. acknowledging that detection is 'hard' and may become impossible as models improve, mosseri proposed labeling 'camera-captured' content as a potential solution. this policy accommodates meta's new 'muse spark' ai generator, which lets users tag friends in ai images, a feature critics warn enables harassment and fraud. as platforms struggle with enforcement, mosseri's comments highlight a shift toward user-side curation rather than platform-side bans.