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theverge ai · 2026年7月10日

InstagramはAIをどこにでも入れたい——でも検出はほぼ不可能だと認める

Adam Mosseri氏は、InstagramがAIコンテンツにラベルを付けるものの、除外するフィルタリングは行わないと述べた。検出がますます困難になる中、ユーザーの信頼が危機にさらされる。

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instagram head adam mosseri stated the platform will not filter ai content, arguing that users who dislike it should be able to curate their feeds to avoid it. acknowledging that detection is 'hard' and may become impossible as models improve, mosseri proposed labeling 'camera-captured' content as a potential solution. this policy accommodates meta's new 'muse spark' ai generator, which lets users tag friends in ai images, a feature critics warn enables harassment and fraud. as platforms struggle with enforcement, mosseri's comments highlight a shift toward user-side curation rather than platform-side bans.

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