DoorDash launches AI tools for merchant onboarding and image generation
doordash released ai tools on monday to automate merchant onboarding and enhance food photography. new features include ai replate, which styles images professionally, and website generators that convert store listings into sites. internal tests show the website feature drives a 10% conversion rate. merchants can also tag items in videos for direct ordering.
DoorDash released new AI tools on Monday designed to automate merchant onboarding and improve content quality. The onboarding system scrapes existing restaurant websites to populate menu data, similar to Amazon's 2024 tool, while AI Replate and AI Retouch tools automatically enhance food photography and adjust plating styles. Additionally, a website generator converts DoorDash listings into full e-commerce sites, which the company reports drove a 10% average order conversion rate during testing. The platform also updated its video library, allowing merchants to tag dishes for direct purchase.