세리프 폰트가 새로운 'AI 생성' 감별 단서가 되다
Anthropic과 Perplexity 같은 AI 기업들이 따뜻함과 인간미를 어필하기 위해 세리프 폰트를 채택하고 있지만, 비평가들은 이 트렌드가 진정성이 아닌 인공성을 드러낸다며 'tasteslop'이라고 부르고 있습니다.
facing public backlash and a desire to appear less robotic, ai companies like anthropic, runway, and perplexity are adopting serif fonts in their branding and ux. designers note that serifs, rooted in calligraphy and print tradition, convey authority and humanity compared to 'computer-y' sans-serifs like arial. however, this distinct aesthetic shift is backfiring for some, as users now associate specific serif-heavy designs with generative ai, a phenomenon critics have labeled 'tasteslop'. the trend highlights a broader challenge for ai brands: trying to engineer human connection through type choices while fighting an inherent lack of public trust.