rotative
wired ai · 2026年6月5日

セリフ体フォントが新たな「AI生成」の証拠サインに

AnthropicやPerplexityなどのAI企業は、温かみや人間らしさを演出するためにセリフ体フォントを採用しているが、批評家たちは、誠実さよりも人工的な印象を与えるものとして、このトレンドを「tasteslop」と呼んでいる。

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facing public backlash and a desire to appear less robotic, ai companies like anthropic, runway, and perplexity are adopting serif fonts in their branding and ux. designers note that serifs, rooted in calligraphy and print tradition, convey authority and humanity compared to 'computer-y' sans-serifs like arial. however, this distinct aesthetic shift is backfiring for some, as users now associate specific serif-heavy designs with generative ai, a phenomenon critics have labeled 'tasteslop'. the trend highlights a broader challenge for ai brands: trying to engineer human connection through type choices while fighting an inherent lack of public trust.

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