OpenAI의 $400 도넛 스피커, 사용자들이 음성 우선 AI에 프리미엄을 지불할지 시험
openai와 jony ive가 도넛 모양과 움직이는 부품을 갖춘 $300-$400 스마트 스피커를 개발 중이다. 높은 가격대는 상품화된 음성 비서의 지배적 추세에 도전장을 내민 것이다.
openai is entering the consumer hardware market with a premium smart speaker developed alongside jony ive's lovefrom studio. the device, expected to launch in 2027, features a distinctive donut shape with moving parts and a metal build, with a reported price tag of $300-$400. this pricing significantly undercuts competitors like the $249 sonos era 300 while aiming to establish a new category of high-end, voice-native ai devices. if successful, this physical integration of chatgpt could deepen user engagement and open new revenue streams, though the hardware market has historically challenged new entrants with low margins.