OpenAIの400ドルのドーナツ型スピーカー、ユーザーが音声ファーストAIにプレミアムを払うかを試す
OpenAIとJony Iveは、ドーナツ型で可動部を備えた300〜400ドルのスマートスピーカーを開発中。高価格設定は、コモディティ化が進む音声アシスタントの潮流に挑むものだ。
openai is entering the consumer hardware market with a premium smart speaker developed alongside jony ive's lovefrom studio. the device, expected to launch in 2027, features a distinctive donut shape with moving parts and a metal build, with a reported price tag of $300-$400. this pricing significantly undercuts competitors like the $249 sonos era 300 while aiming to establish a new category of high-end, voice-native ai devices. if successful, this physical integration of chatgpt could deepen user engagement and open new revenue streams, though the hardware market has historically challenged new entrants with low margins.