구글, AI 광고 투명화 — 하지만 거짓말쟁이를 믿는다
구글이 이제 광고주에게 'my ad center' 패널에서 AI 생성 광고임을 공개하도록 요구하지만, 현지 법이 적용되는 경우가 아니면 자진 신고는 자발적입니다. 이에 집행 문제에 대한 우려가 커지고 있습니다.
google is rolling out a global disclosure feature for ai-generated ads across search, youtube, and discover, accessible via the 'my ad center' info icon. ads created with google's own generative tools will auto-tag as ai, while externally created ads require advertisers to manually check a box to indicate synthetic content. google stated it will not independently verify these third-party claims, relying instead on existing policies against misleading ads and local regulations. this update shifts away from election-only mandates, aiming to inform consumers as brands increasingly use ai to cut production costs. the lack of automated detection for non-google tools creates an enforcement gap that relies on the integrity of the advertiser.