Google、AI広告の透明化を実現——ただし「嘘つき」は信用する形に
Googleは広告主に対し「My Ad Center」パネルでAI生成広告の開示を求めるようになりましたが、現地の法律が適用される場合を除き自己申告は任意のため、執行体制への懸念が高まっています。
google is rolling out a global disclosure feature for ai-generated ads across search, youtube, and discover, accessible via the 'my ad center' info icon. ads created with google's own generative tools will auto-tag as ai, while externally created ads require advertisers to manually check a box to indicate synthetic content. google stated it will not independently verify these third-party claims, relying instead on existing policies against misleading ads and local regulations. this update shifts away from election-only mandates, aiming to inform consumers as brands increasingly use ai to cut production costs. the lack of automated detection for non-google tools creates an enforcement gap that relies on the integrity of the advertiser.