Google、出版社にAI検索のオプトアウトを認める——ただし利用者数は35億人
GoogleはCMAの規則に準拠し、英国の出版社がトグル操作でAIオーバービューをオプトアウトできるようにする。月間35億人を超えるAI検索トラフィックの中、この譲歩は出版社の収益を保護するものだ。
google launched a search console toggle allowing uk publishers to opt their sites out of ai-powered features like ai overviews and ai mode. this follows a cma mandate designating google's search dominance a strategic market status requiring guardrails for content aggregation. while opting out removes content from generative summaries, google clarified it won't penalize traditional search rankings and will provide new impression metrics to display visibility trade-offs. initially testing in the uk, the feature will roll out globally as regulators push for stronger negotiating power for news orgs.