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techcrunch ai · 2026年6月3日

Google允许出版商退出AI搜索——但它拥有35亿用户

谷歌将允许英国出版商通过开关退出ai概述功能,以符合cma规定。随着ai搜索流量突破35亿月活用户,此举旨在保护出版商收益。

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google launched a search console toggle allowing uk publishers to opt their sites out of ai-powered features like ai overviews and ai mode. this follows a cma mandate designating google's search dominance a strategic market status requiring guardrails for content aggregation. while opting out removes content from generative summaries, google clarified it won't penalize traditional search rankings and will provide new impression metrics to display visibility trade-offs. initially testing in the uk, the feature will roll out globally as regulators push for stronger negotiating power for news orgs.

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