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theverge ai · 2026年8月3日

EUのAI透明性ルールが発効——違反時の罰金はこちら

EUの、AI開示と合成コンテンツのラベル表示を義務付ける透明性要件が発効し、違反には最大€15 millionまたは全世界売上高の3%の罰金が科される。

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the eu's new transparency rules under the ai act are now enforceable, mandating that companies explicitly disclose when users are interacting with ai models rather than humans. providers must embed machine-readable metadata in synthetic audio, video, images, and text to detect manipulation, while deployers are obligated to label realistic deepfakes. the commission released optional standardized icons to prevent inconsistent labeling, though the legal requirement to label is mandatory. noncompliance risks financial penalties of up to €15 million or 3 percent of global revenue, while systems launched before august 2nd have a four-month grace period to adapt.

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