麥當勞讓谷歌AI「Archy」挑戰得來速訂餐混亂
麥當勞正在美國5個地點測試谷歌支持的ai訂餐系統「archy」，表明儘管過去失敗，仍在大力推進得來速自動化。
mcdonald's is testing archiq (nicknamed 'archy'), a new google-backed generative ai system, at five us drive-thru locations to automate ordering and support operations. this trial follows the company's recent termination of its partnership with ibm after automated ordering accuracy failed to meet customer standards. successful deployment of this technology could drastically reduce labor costs and consistency issues in the fast-food sector, but hinges on the ai's ability to handle accents and menu complexity reliably.