X's ad program pays millions for ai slop
x creators are using ai to fabricate viral melodramas and cashing in on the platform's revenue sharing program.
x's revenue sharing program is paying creators for viral engagement on content that is almost entirely ai-generated. these creators, often posing as verified users, fabricate sensationalist tales designed to trigger emotional responses and algorithmic amplification. although x sued vietnamese creators for fraudulent bot-driven engagement in may 2025, the platform continues to incentivize this 'slop' by paying for impressions. this trend signals a fundamental failure of content moderation where platform policy effectively subsidizes the flooding of social feeds with synthetic narratives.