rotative
techcrunch ai · September 18, 2026

World model firms keep mum on projects

big players in world models like ami labs and world labs are secretive about their projects, affecting suppliers and competition.

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world model companies like ami labs, led by yann lecun, and world labs, led by fei-fei li, are shrouded in mystery about their projects. despite significant funding and buzz, they are not disclosing product plans or timelines. ami labs' vp of world models, michael rabbatt, declined to share specifics, stating they are still in a research and building phase. this secrecy extends to suppliers, such as physicl's ceo alex de vigan, who wishes they knew more about the projects to provide more useful data. the versatility of world models and fear of competition are driving this secrecy.

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