rotative
techcrunch ai · June 13, 2026

Why KPMG and EY are hallucinating on the job

kpmg retracted an ai report after major clients like ubs denied its claims. it proves that big four firms still lack reliable oversight for enterprise ai tools.

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kpmg retracted its report 'redefining excellence in the age of agentic ai' after organizations including ubs, the nhs, and swiss federal railways publicly refuted the study's claims about their ai adoption. gptzero confirmed the errors were likely ai hallucinations, implying the firm used unverified ai tools to produce the analysis. this follows a similar incident last month where ey withdrew a report containing fake footnotes. these failures highlight a critical gap between ai productivity tools and the necessary verification protocols required for high-stakes corporate reporting.

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