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techcrunch ai · July 25, 2026

Why 70 people packed a Maine library to turn OFF Apple Intelligence

librarians are hosting sold-out 'avoiding ai' workshops to teach the public how to disable apple intelligence and gemini, signaling a growing consumer backlash against forced ai adoption.

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librarians are launching viral 'avoiding ai' workshops to help users disable forced ai integrations, with programs in maine and philadelphia reaching capacity and generating significant social media engagement. the sessions provide step-by-step instructions to turn off apple intelligence, google gemini, and ai summaries, responding to patron frustration with tools that feel intrusive or unwanted. attendance has dwarfed standard tech literacy classes, with some events drawing 70 people and instagram posts hitting 2,000 likes. this movement suggests a rising consumer demand for digital autonomy and choice, challenging the industry's aggressive ai rollout strategies.

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