rotative
wired ai · May 13, 2026

WhatsApp launches Incognito Chat for private Meta AI queries

whatsapp launched incognito chat, a feature allowing users to query meta ai within a trusted execution environment where meta cannot access messages.

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meta launched incognito chat on whatsapp, an ai feature that operates within a trusted execution environment to ensure meta cannot access user queries or responses. the feature supports end-to-end encryption principles by processing ai inference in the cloud without meta seeing the content, using a system similar to a server without the passcode. conversations are ephemeral by default, disappearing once the session ends, though future updates may allow for history retention. alongside incognito chat, whatsapp introduced side chat, which allows users to ask meta ai about ongoing private conversations without leaking sensitive context data.

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