Veritas chips verify luxury goods authenticity
veritas introduces anti-counterfeit chip for jewelry, trophies, and fragrance bottles, helping brands verify products.
veritas, a startup founded by luci holland, has introduced a second-generation chip that can be used to verify the authenticity of luxury goods such as jewelry, trophies, and fragrance bottles. the chip is designed to be easily inserted into products without damaging them and generates a secure response with each tap, including a tamper-detection wire. veritas has partnered with athlos, a womens track-and-field competition, to use the chip in championship crowns. the company has also embedded a chip into a pair of lebron james first nike shoes. veritas has raised $1.75 million in pre-seed funding and has shipped an ios app for consumers and a brand portal.