Universal Music launches AI remix platform with ElevenLabs

universal music group is launching an ai-powered music platform in partnership with elevenlabs. the platform will enable users to create remixes, mashups, and new takes on tracks using umg's licensed music catalog. artists can choose to participate in the platform, which aims to provide new experiences for fans while ensuring fair compensation for artists and songwriters. this deal is part of umg's broader ai strategy, which includes partnerships with udio, spotify, nvidia, and klay. elevenlabs ceo mati staniszewski emphasized the goal of combining umg's expertise with elevenlabs' ai models to benefit artists and fans.