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theverge ai · September 29, 2026

Trump orders US to call AI 'Super Intelligence

us government will now refer to ai as 'super intelligence' per trump's executive order. this rebranding aims to change public perception.

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president trump has signed an executive order mandating that the us government replace the terms 'artificial intelligence' and 'ai' with 'super intelligence' in official policy websites, documents, and press releases. trump stated that the word 'super' is 'the best word of all' and that 'super intelligence' will be used to describe powerful ai systems. this rebranding effort aims to change public perception of ai, with trump suggesting that 'artificial' sounds 'fake' and that 'super intelligence' better reflects the technology's capabilities. the order does not require changes to past regulations or documents but will impact future communications. trump also discussed ai with tech ceos, including nvidia's jensen huang and tesla's elon musk, at a white house luncheon.

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