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techcrunch ai · October 7, 2026

Tony Fadell: First wave of AI gadgets failed on trust, usability

tony fadell says early ai devices like rabbit r1 and humane ai pin failed because they didn't meet user needs or establish trust. this affects future ai product development.

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tony fadell, credited with creating the ipod and co-creating the iphone, says the initial wave of ai devices, such as the rabbit r1 and humane ai pin, failed because they didn't address specific user needs or establish trust. fadell notes that less than 0.01% of the global population has had a human assistant, making it challenging for users to understand how to utilize and trust ai assistants. he emphasizes that trust and safety will be crucial for ai agents, suggesting that apple may be well-positioned to develop successful ai products due to its focus on hardware and user trust. fadell predicts that successful ai agents will need to operate on-device to ensure privacy and performance.

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