Threads tests Meta AI integration similar to X's Grok
threads is testing a meta ai integration in five countries that lets users invoke the chatbot in posts for real-time context and recommendations.
meta is currently testing a meta ai integration within threads, available to public account users in malaysia, saudi arabia, mexico, argentina, and singapore. users can mention @meta.ai in conversations to ask about current events, sports scores, or fashion trends, prompting the ai to author a public reply in the relevant language. this positions threads as a destination for information rather than just discussion, directly competing with x's grok feature. despite safeguards that meta claims are stronger than grok's, the company acknowledged the risk of hallucinations and allowed users to mute or hide ai responses.