Teens use AI but say it’s ‘disgusting’ — what brands missed
37% of teens cringe at AI content and 50%+ worry about deepfakes, signaling a major trust gap brands must navigate.
ai companies face a credibility crisis with generation alpha as teenagers reject the hype, calling the technology 'creepy' and 'disgusting' despite using it for schoolwork. ypulse data shows 37% of teens cringe at generative content and a majority worry about deepfakes, while pew research indicates over 25% fear long-term societal harm like job loss. experts note this skepticism differs from past tech adoption cycles because kids feel targeted by corporate push and aware they will bear the disruption's consequences. brands relying on ai novelty to capture young users may struggle as cultural sentiment turns against the tech.