Synthesia adds live AI roleplay coaches
synthesia launched roleplay sessions, an interactive ai training tool that scores employee conversations. this shifts enterprise ai focus from content generation to verifying actual performance improvements.
synthesia released roleplay sessions, a tool allowing employees to practice sales pitches and performance reviews with responsive ai avatars that provide scores and feedback. this launch accompanies a strategic shift for the london-based startup, which is expanding from video generation into a broader sessions platform to measure training effectiveness. early adopters include a top-five fortune 100 company and a major european firm, using the system primarily for sales and leadership soft skills. by layering rubrics and analytics on top of openai's reasoning models, synthesia aims to defend its market position by focusing on measurable business outcomes rather than just avatar technology.