Stampli cuts launch time 68% using ChatGPT Work — is design now a bottleneck?

facing a fixed deadline and limited design resources, stampli utilized openai's codex and chatgpt work to cut total launch hours by 68%, effectively turning weeks of production into days. the team relied on these tools to handle the heavy lifting of launch creation, bypassing the usual pipeline constraints that delay product releases. this demonstrates how ai is becoming a critical lever for operational efficiency, allowing companies to scale marketing efforts without proportional increases in headcount. as ai tools mature, we can expect more companies to internalize production workflows that were previously outsourced.