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techcrunch ai · September 23, 2026

Spotify gives users keys to its AI recommendation algorithm

spotify launches taste profile in us, allowing premium subscribers to fine-tune music and audio recommendations using natural language commands. this could change how users interact with the platform.

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spotify has rolled out its taste profile feature to premium subscribers in the us, allowing them to fine-tune their music and audio recommendations using natural language commands. the feature, powered by spotify's ai, was first unveiled in march at the sxsw conference and was initially available in beta to listeners in new zealand. with taste profile, users can request changes to their recommendations, such as more variety or specific genres, artists, or vibes. this feature gives users control over their home feed, including discover weekly and made for you playlists. it could improve user satisfaction and engagement by providing more personalized recommendations.

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