Siri aims to be your second brain — at the cost of your privacy
apple's upcoming siri update uses 'apple intelligence' to read messages and track context across apps, promising a proactive assistant that actually anticipates user needs.
apple introduced a major siri overhaul at wwdc, utilizing new 'apple intelligence' models to create a more proactive assistant capable of understanding on-screen content and cross-app context. senior director justin titi demonstrated how the ai can sift through a month of texts to find a specific detail, such as a dessert preference, without manual scrolling. the system relies on on-device processing for security and a new private cloud compute (pcc) layer for complex tasks, backed by a $1 million bug bounty. while this aims to provide a 'second brain' experience similar to apps like poppy, it requires significant access to personal data, reigniting concerns over the privacy implications of always-on, deeply integrated ai.