Shipt rolls out AI shopping assistant

shipt, a same-day delivery platform owned by target, has launched ask shipt, an ai shopping assistant designed to help customers shop more intuitively. the tool allows users to input prompts, such as 'create a cart for my saturday tailgate for 25 people and include some brunch items,' and receive a customized, ready-to-buy cart. users can also upload photos of dishes to identify and add ingredients to their cart, or request ideas based on their budget, like a weeknight meal for a family of five under $35. ask shipt is now available in the shipt app and on shipt.com. this launch follows similar ai assistant introductions by instacart, uber eats, and doordash, and aligns with target's broader integration of ai features into its platforms, including ai-powered photo search and customer review summaries on target.com.