rotative
the decoder · June 22, 2026

Samsung rolls out ChatGPT Enterprise to all staff — why safety wasn't the dealbreaker

samsung is deploying chatgpt enterprise and codex to all staff in south korea and its dx division globally, marking one of openai's largest enterprise deals. this signals a major shift in corporate adoption.

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samsung electronics is rolling out chatgpt enterprise and codex to all staff in south korea and its device experience division worldwide, representing one of openai's largest enterprise contracts. the company plans to leverage the ai tools for research, manufacturing, marketing, and administration workflows. codex usage in south korea has reportedly surged 800 percent since february, driven by non-developers building internal tools. this partnership deepens existing ties, as samsung already supplies memory chips for openai's ai infrastructure.

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