Samsung bans generative AI — then buys ChatGPT Enterprise for all

samsung electronics expanded employee access to openai's chatgpt enterprise and codex tools, specifically targeting all staff in korea and the global device experience (dx) division. the deployment covers sectors including smartphones, consumer electronics, and home appliances, reversing earlier security restrictions that prevented generative ai use. samsung aims to use these tools for both technical and non-technical work, signaling a shift from strict bans to secured integration. this highlights how enterprise-grade ai security features are convincing major corporations to adopt generative ai despite data leakage risks.