Safari lets you 'vibe-code' extensions — is this the end of the App Store?
apple intelligence now lets users generate custom safari extensions via text prompts, solving the browser's long-standing app gap. this shift to on-demand, personalized software fundamentally changes how users interact with the web.
apple is addressing safari's historical weakness—its sparse extension library—by using apple intelligence to let users create their own tools via natural language prompts. in a wwdc demo, apple showed a 'recipe keeper' extension generated instantly from a text description, removing the technical barrier for users who need specific functionality. additionally, safari is catching up to chrome and edge with features like ai-powered tab grouping, automatic password change navigation, and granular website change tracking. these moves signal a strategic pivot where browser utility becomes personalized and dynamic, reducing reliance on third-party developers for minor tasks and potentially accelerating the consumer adoption of agent-like tools.