Pixi brings AR characters to iMessage

pixi launched an ios app enabling users to send interactive ar characters through imessage that react to surroundings and user expressions using on-device ai. the app, currently available on iphone 11 and newer, processes all visual and audio data locally to preserve privacy while enabling characters like virtual cats to perceive real-world elements like dogs or smiles. pixi plans to expand into a marketplace for brands and creators to deploy their own characters, citing movie promotions and potential user-generated personas via generative ai. by prioritizing spatial awareness and recipient-side installation-free viewing, pixi aims to evolve digital messaging from static media exchange into shared, immersive experiences.