Pinterest takes on Google Search with conversational 'Ask Pinterest' experiment

pinterest launched 'ask pinterest', a standalone app allowing conversational, multi-step shopping queries powered by its proprietary taste graph data. the release includes an ads manager ai assistant and the pinterest model context protocol (mcp) for third-party agent integration. this positions pinterest against google and openai by leveraging unique aesthetic data for personalized discovery. the experimental app allows testing without disrupting the core experience, with plans to integrate successful features into the main platform.