Photoshop gets an AI agent — but why is Adobe also embedding in ChatGPT?
adobe launched 'creative agents' for photoshop and premiere to automate production tasks, while simultaneously integrating its tools into chatgpt and claude to streamline workflows.
adoba is rolling out 'creative agents' across premiere, photoshop, illustrator, and indesign, designed to autonomously handle routine production tasks such as organizing footage, resizing assets, and generating batch files. the company also launched new firefly features for solo creators, including tools for brand kit generation and converting product photos into video. additionally, adobe integrated its firefly capabilities directly into third-party platforms like openai's chatgpt and anthropic's claude, allowing users to generate and edit assets without leaving the chat interface. this shift positions the agent as a connecting layer between ideation and production, aiming to reduce the friction of switching between apps.