Oura buys AI primary care firm Counsel Health for $625M
oura acquires ai-native primary care company counsel health for $625 million to expand its healthcare services. this affects users seeking medical care through oura's app.
oura acquired counsel health, an ai-native primary care company, for $625 million. counsel health offers a chat-based medical experience with access to licensed physicians, and was integrated into oura's app in june. users can get personalized medical advice from counsel's medical ai and chat with physicians within the oura app. the companies plan to expand their partnership to build across preventative care, acute care, and specialty and chronic care. this acquisition helps oura expand its business and provide users with medical care, amid increasing competition in the smart ring market.