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theverge ai · October 1, 2026

OpenAI's Dots agent takes aim at Meta's free Muse

openai launches dots, a gpt-6 astra powered ai agent, but its $20/month price tag may hinder competition with meta's free muse.

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openai launched dots, a personal assistant agent powered by gpt-6 astra, at its devday conference, targeting meta's muse ai agent platform. dots is restricted to users on openai's $20/month pro plan and up, while meta's muse is free and accessible to anyone with a meta account. openai's ceo sam altman stated that dots uses a lot of compute and is starting out as a premium product, with plans for a mass-market offering in the future. openai is reportedly aiming to raise $30 billion in funding at a $1.4 trillion valuation and is experiencing significant growth, but also faces pressure to manage its finances ahead of going public.

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