OpenAI's Codex is pivoting — 5M weekly users prove it's no longer just for devs
openai expanded codex with 62 role-specific apps and third-party integrations targeting non-developers, signaling a shift from a coding tool to a general-purpose work app.
openai announced a major expansion of codex, adding 62 role-specific apps for fields like investment banking and product design, plus 110 new capabilities including 'sites' for publishing interactive web reports and 'annotations' for real-time document editing. third-party support is launching with partners like wix, figma, and replit. the platform now boasts 5m weekly users, with usage among analysts and designers growing three times faster than among developers. this positions codex as a broad competitor to general enterprise saas rather than a niche coding tool, likely paving the way for integration into a chatgpt super app.