OpenAI's ChatGPT ad business hits $1B run rate
openai's chatgpt ad business reaches $1 billion annual run rate, diversifying its revenue streams. this impacts openai's ipo plans and $852 billion valuation.
openai's advertising business for chatgpt has achieved an annualized revenue run rate of $1 billion. the company started testing ads in chatgpt in the us in february and has since expanded them to over 40 countries. a self-serve ad option is launching in india, europe, the middle east, and north africa. openai's ad business adds to its existing revenue streams, which include corporate customers, subscriptions, and usage-based apis. this development is significant as openai prepares for a major ipo and faces pressure to justify its $852 billion valuation.