OpenAI's $400 AI donut has moving parts — and a Jony Ive design
openai's upcoming $300-$400 smart speaker, designed with jony ive, reportedly features moving parts and a donut shape. the high price point signals openai's bid to become a hardware leader despite a history of smart speaker struggles.
bloomberg reports that openai is developing a smart speaker priced between $300 and $400, designed in collaboration with jony ive's lovefrom studio. the device features a distinctive donut shape, a premium metal build, and unique moving parts, aiming for a 2027 release to deepen chatgpt's physical integration into homes. this strategy challenges amazon's dominance in the low-end speaker market while navigating ongoing legal disputes with apple over trade secrets. the high price point and mechanical complexity suggest openai is targeting a luxury niche rather than mass adoption, signaling a long-term bet on hardware as an ai interface.