rotative
the decoder · November 10, 2026

OpenAI turns ChatGPT into business directory with 1.2B weekly users

openai launches businesses in chatgpt, a directory with ai agents that handle customer questions, reaching 1.2 billion weekly users.

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openai is launching a beta feature called businesses in chatgpt, which allows companies to register and manage their business through a business hub. they can update their information, add product feeds with prices and availability, and track their online presence. eligible us e-commerce and online service providers can create business agents, ai agents that answer customer questions in chatgpt and help with product comparisons. shopify merchants can connect their store directly. openai ensures user conversations aren't shared with businesses. chatgpt currently reaches 1.2 billion users per week.

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