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openai blog · October 5, 2026

OpenAI revamps ChatGPT ads with new visual format

openai introduces new visual ad format in chatgpt for advertisers. this expands ad capabilities for brands.

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openai has launched a new visual ad format within chatgpt. this update also includes expanded measurement tools and attribution partnerships for advertisers. the move is intended to enhance brand suitability and advertising capabilities. openai's changes are aimed at improving the overall advertising experience. this development may impact how brands approach ai-powered advertising.

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