OpenAI pushes AI agents to the masses

openai released chatgpt work, a $20 subscription layer that adapts its 'codex' coding agent to handle general white-collar workflows in apps like notion and figma. internal data shows a massive adoption gap: 98% of openai staff use codex, compared to less than 1% of individual subscribers, highlighting the challenge of selling autonomous tools to non-technical users. this expansion aims to boost revenue through higher token usage from longer-running tasks and compete with vertical-specific ai startups.