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techcrunch ai · November 10, 2026

OpenAI makes ChatGPT a business discovery engine with new profiles

openai launches business hub with profiles and insights for companies on chatgpt. this makes chatgpt more like google for consumer discovery.

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openai rolled out a business hub that allows companies to create profiles, verify information, and launch specialized business agents on chatgpt. the hub provides limited business insights, such as profile views and website clicks. eligible companies can create business agents that enable chatgpt users to ask questions about their products. openai aims to make chatgpt a platform for people and businesses to connect through ai. this move resembles google's business profiles and analytics.

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