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gary marcus · June 16, 2026

OpenAI lost its 50% market share — can it survive its 8x cost spike?

openai's market share dropped below 50% while its 2025 costs hit $34b against $13b revenue. this signals that microsoft is shifting to cheaper chinese alternatives like deepseek, threatening openai's dominance.

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openai has lost its majority market share to google, with data showing user retention is suffering from a perceived lack of difference between chatgpt and gemini. further trouble comes from financial reports showing openai's costs ballooned to $34b in 2025 on $13b revenue, heavily subsidized by softbank and microsoft. in response to these high costs, microsoft is moving copilot to usage-based pricing and exploring deepseek over openai. unless government regulation curtails anthropic, openai faces a dual crisis of intensifying competition and investor flight.

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