OpenAI brings ads to ChatGPT Free and Go in India

openai starts displaying ads on chatgpt's free and go tiers in india, where it has 100m weekly active users. the company partners with wpp and omnicom for 50 brands, and will launch an ad manager next month with a ₹725 daily budget requirement. this move aims to boost revenue ahead of a potential ipo, following a $6.7b revenue record in q2. openai cultivated its indian user base with affordable plans and sports sponsorships.