rotative
the decoder · September 27, 2026

OpenAI bets big on GPT 7, 80% of research aimed at future models

openai says 80-90% of its research targets gpt 7 and beyond, seeking major leaps over incremental updates. this strategy shift impacts ai development.

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openai is heavily investing in future model generations, with 80-90% of its research targeting gpt 7, gpt 8, and beyond. according to boris power, head of applied research, this focus is driven by the understanding that major leaps in model capabilities come from new generations rather than incremental updates within a generation. power notes that while incremental updates, such as moving from gpt 5.1 to 5.2, provide short-term value, they are not the company's long-term strategy. he also highlights that current ai assistants struggle with user onboarding, and future models like gpt-6 will be more intuitive, allowing users to simply provide a goal and have the model work towards it.

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