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techcrunch ai · October 2, 2026

Only 2% of consumers buy AI or Super Intelligence products

just 2% of consumers are buying ai products despite tech giants rebranding and promoting them, enterprise remains biggest money maker.

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only 2% of consumers are purchasing ai or super intelligence products, according to recent trends. this low adoption rate comes as tech giants like meta and openai attempt to make their ai products more user-friendly. meanwhile, the white house has gathered major tech ceos, including zuckerberg, bezos, and musk, to sign an ai safety pledge. additionally, president trump signed an executive order rebranding ai as super intelligence. despite these efforts, the majority of ai revenue currently comes from enterprise sales.

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