Nvidia is buying its way into the AI agent wars — and Perplexity is the prize
nvidia is in talks to invest in perplexity at a $30b+ valuation as the search startup's revenue tripled to $750m, signaling a shift towards high-consumption ai agents that fuels nvidia's chip dominance.
nvidia is negotiating a major investment in perplexity at a valuation exceeding $30 billion, a significant jump from the previous year, coinciding with perplexity's annualized revenue tripling to $750 million. the growth is attributed to "perplexity computer," an ai agent that increases token consumption, aligning with nvidia's interest in software that drives hardware sales. this move follows nvidia's recent investments in poolside and groq, reinforcing the chipmaker's dual role as infrastructure provider and financial backer in the ai ecosystem.